Roberto Daneo developed the project proposal to the City of Milan to bid to host the World Expo in 2015.
Having garnered support across a range of regional and national stakeholders, he was appointed Managing Director of the Bid Committee and led the city to victory in March 2008 when the BIE named Milano the host of World Expo 2015.
His main areas of responsibility were:
- Developing the official candidacy dossier to be submitted to the BIE
- Organising the official events of the candidacy (Enquiry Mission, fora for BIE delegates, official visits to the national authorities, etc.)
- Supporting the international promotional campaign of the Milano bid
- Developing relations with the BIE, national and local stakeholders
